Advertorial is selling to customers through a story, or an interesting article that compels them to act, buy or find out more. It has become harder and harder to jostle for space in the local papers and magazines organically.
Fancy headlines and puns are all well and good, but in reality, do they work?
Client USS Finalist in Ambassador of the Year Award 2019 Hundreds of entries this year Hundreds of Businesses from across Cornwall & the Isles of Scilly entered the 14 categories for the Cornwall Business Awards 2019. Content Marketing Cornwall is delighted to be part of client Unmanned Survey Solutions' success in achieving the final three … Continue reading Content Marketing Cornwall Client is Finalist in the Cornwall Business Awards
Time is money, right? So it’s important to cut to the chase when approached by a potential client by establishing what they want, what they expect from you and if working together is going to be mutually beneficial. Implementing a new client questionnaire can help achieve that. The New Client Questionnaire This is a set … Continue reading Why I use a New Client Questionnaire
Writing for a website is different than writing for a blog page, newsletter, press release, article or any other form of content. Why? Because people are scanners and if they don’t find what they are looking for in like umm…five seconds (and I'm being generous here) they are gone. Vamos! Hasta la vista. So how … Continue reading Writing for your website
You know the ones where you start reading, get drawn in and then speed-read until the end, staying up well into the night long after bedtime? Good content marketing is like a good book. It’s powerful storytelling which is designed to draw the audience into your brand, your ethos, your people and your story. Those … Continue reading We all love a good book
A little animation showing how we help businesses with their content marketing. Get in touch if you need our help too... https://youtu.be/wkOWLnmFwXs
Telling the world about your business or service is vital in the digital era. It’s simply not enough to have a website built and then sit back waiting for the phone to ring. Companies that get more leads generate regular content to attract new customers and keep existing ones loyal to their brand. Content comes … Continue reading 4 Ways Content Creation Can Help Your Business
It's been a busy few months. Christmas was a nice break but now we're back to it with some exciting new clients on board. Unmanned Survey Solutions and Swathe Services are in the hydrographic surveying business which is a new direction for us. New clients Swathe Services are a service provider offering high-quality, experienced survey … Continue reading New year, new clients and a new direction
Most companies know how important social media is for their digital marketing strategy but if their content isn't getting engagement, it means they are failing. Here are 5 tips to be a winner at social media. 1. Hire Content Creators Companies who want to increase their brand awareness and engagement on social media will hire content marketing … Continue reading Is your social media content failing?