Advertorial is selling to customers through a story, or an interesting article that compels them to act, buy or find out more. It has become harder and harder to jostle for space in the local papers and magazines organically.
You know the ones where you start reading, get drawn in and then speed-read until the end, staying up well into the night long after bedtime? Good content marketing is like a good book. It’s powerful storytelling which is designed to draw the audience into your brand, your ethos, your people and your story. Those … Continue reading We all love a good book